Sujai Shriram, a CrossView Inc. employee, has product management experience that makes him appealing as a professional asset and that might eventually aid his entrepreneurial pursuits. Product management is rarely something that comes naturally, even to pros like Sujai Shriram. It takes of years of rigorous experimentation, hands-on learning and an unquenchable thirst to learn and improvise.
- Know the Product – Knowing the product that you are managing improves your credibility and your value to the organization or client. When someone has a question about the product, you want to be the one that they instinctively come to. This means taking time to know the features and business rules of each product thoroughly, no matter how much research it requires. Additionally, product managers should maintain a document outlining the product that can be used to explain each feature.
- Know the Market – Your competitors and the existing market can serve as your most valuable sources of information, if you take the time to learn about them. Keep up with the latest news from your competition in your market, know what is and isn’t working for them, and apply what you learn to your own product.
- Develop Relationships – Product managers often work with functional teams to achieve goals, and if you have good relationships with all involved parties, you can better navigate needs. Network, be helpful and develop positive relationships whenever possible.