We have to make several choices every day; from the minute we open our eyes until they are shut at night. While each choice we make may not define us permanently, some are more impactful than others. Retailers use the world of e-commerce to tailor their products and product placements to make these difficult choices. As a project manager working on solving complex technology and e-commerce problems, the three decisions every retail company has to make are how fast, how good, and how cheap their eCommerce can be. The challenge lies in defining and determining which of the three are priorities. As a digital commerce professional, Sujai Shriram enjoys asking the right questions to help companies make these choices on an everyday basis.